The company said Sunday that Apple Inc. will reopen more than 25 branded stores in the United States this week, following a gradual process that has opened nearly a fifth of global retail stores.
The iPhone maker closed all its stores outside Greater China in March in response to the outbreak of the Corona virus. It opened more than 50 Greater China stores in January and reopened them in mid-March.
“Our commitment is to reopen our stores when we believe the environment is safe,” Apple’s retail leader Deirdre O’Brien wrote in a note on the company’s website on Sunday.
Stores impose social-exclusion rules, restrict aggression, and only offer some curbside or storefront service, he said.
Apple did not release its retail store revenue. Direct sales, including retail stores, web and corporate sales, accounted for 31 percent of its $ 260 billion revenue in 2019.
Chief executive Tim Cook refused to give an overview in the June quarter last month, citing business uncertainty created by the virus. China’s first-quarter sales, reflecting that country’s store closings and lockdown, were $ 9.46 billion, $ 1 billion less than a year ago.
Last week, Apple reopened its top five stores in the United States, requiring customers and employees to undergo temperature tests and wear masks before entering campus.
Apple has 510 stores worldwide and 271 stores in the United States.
The website 9to5Mac has announced that it will reopen its 10 stores in Italy starting Tuesday.