Once, Nike tells his fans, “Don’t do this.”
But the turn of its famous slogan is for a good cause: a public service announcement dealing with racism in the wake of George Floyd’s death, which has led to protests around the country.
Instead of the athletic company’s famous “Just Do It” slogan, the short Instagram video begins with the words “don’t do this.”
“For once, don’t do it. Don’t pretend it’s not an issue in America. Don’t back down on racism. Do not accept that innocent lives are taken from us. Don’t make more excuses. Don’t think this won’t affect you. Don’t sit back and be quiet, ” Reads all text post, Has white letters on a black background.
“Don’t think you can’t be a part of the change,” the ad posted on Friday, before turning to read, “Let everybody be part of the change.”
Known for dealing with Nike racism, he backed Colin Kaepernick in the midst of controversy over his decision to kneel during the national anthem, while an NFL member had a quiet fight.
Kaepernick then successfully had the Betsy Rose flag to pull off the shoe on Nike July 4th, which is considered a racist attack, off its shelves.
Nike previously garnered acclaim in the “Just Do It” ad campaign with Kaepernick.
In the ad, Kaepernick pleads, “Believe in something. It means sacrificing everything. “
Last year, the company partnered with Kaepernick to sell sneakers with his appearance overnight.