LeBron James and other star black athletes and entertainment companies are reportedly starting a new voting rights group.
New nonprofit, more than voting, hopes to conquer the wave of unrest over racial injustice sweeping the nation, James He told The New York Times Wednesday. It will focus on registering African Americans to vote and encourage them to go to the polls on election day.
“Because of everything that’s going on, people are finally starting to hear our talk – it feels like we’re finally stepping foot in the door,” Mr James told The Times in a phone interview on Wednesday.
“How long do we have? We don’t know. But we feel like we’re getting some ears and attention, and it’s time to finally make a change. “
Joining James will be past and current NBA greats Jalen Ross and Trey Young and the WNBA’s Skylar Diggins-Smith, the Times reported.
James, 35, has been outspoken on social and political issues for much of his career, but the killing of George Floyd in Minneapolis is a sign he should go further.
“One day, I hope people will recognize not only the way I approached the game of basketball but also the way I approached life as an African-American man,” James told the Times.
More attention will be paid to voting on how those in power are trying to stop voter turnout among African Americans, James added.
“Everybody’s talking about this, how do we fix this? They say ‘let’s go out and vote?’ “James Tweeted Tuesday marks the longest taxes voters have faced in their primary in Georgia.
The group told the Rose Times that the group hopes to defeat young African-American voters during the 2016 election, calling Floyd’s killing a flashpoint similar to the killing of Emmett Dill.
The Phoenix Mercury guard, Diggins-Smith, told the Times: “He wanted me to take some action behind my frustrations, behind my anger, and the helplessness I feel.”