Almost everything previous could be new again for the Ottawa Senators.
Anthony Leblanc, the club’s new president of organization operations, indicated a new jersey will be aspect of the club’s rebranding. It’s envisioned that jersey will contain the outdated 2D symbol that the Senators wore when they returned to the NHL in 1992 until 2007.
“One of my primary mandates that (proprietor) Eugene (Melnyk) gave me was basically a advertising and marketing rebrand,” Leblanc reported Tuesday. “We’re working aggressively. We brought on a new president of marketing in the past pair of months and we’ll be performing above the future thirty day period to two months on that rebranding.
“Our expectation is sometime just after Labour Day, with school back again going back, we’re getting a small little bit again to a point out of normalcy with the exception of donning masks and being 6 toes apart. When Labour Working day we’ll be able to get back again to the neighborhood in a larger way.”
And, the new jersey will be element of that offer.
“It’s all component and parcel of a rebrand that we’re centered on,” mentioned Leblanc. “That frankly started right before I joined the group and I’m just coming in with a new established of eyes to tutorial it. We’re energized exactly where issues are going to go with the appear and come to feel of this business on and off the ice. I believe you can anticipate about the future couple of months you will see a whole lot extra exercise from us on that entrance.”