Photo: Canadian Press
Released by Warner Bros. Entertainment, the film features Robert Pattinson, left, and John David Washington in a scene from “Tenet.” (Entertained by Melinda Sue Gordon / Warner Bros. EP)
In a litmus test for American moviegoing in the pandemic, Christopher Nolan’s “Tenet” grossed over the holiday weekend in U.S. and Canadian theaters.2 20.2 million.
The result can be hailed as a revival of US cinemas – more than six months after more Americans went to the movies this weekend – or a reflection of the well-reduced standards for Hollywood’s top blockbusters in terms of circumstances.
70% of US movie theaters are currently open; Los Angeles and New York, the top markets in the country, were closed. Operating theaters limit the audience to a maximum of 50% capacity to distance themselves from each other. “Tenet” played in 2,810 North American locations, with three-quarters of the biggest releases typically launched.
Warner Bros. refused to split US and Canadian box office receipts. Theaters in Canada, where COVID-19 cases are much lower than in the US, began showing “tenet” the week before. The film entered the state side with night preview shows from Monday to Wednesday before the official opening on Thursday. Warner Bros. All of the above are in line with its estimated gross revenue for Labor Day on Sunday and Monday.
“Tenet” started strongly in China. It started with $ 30 million in ticket sales from Friday to Monday. Internationally, “Tenet” exceeded expectations. Within two weeks of its release, its overseas total was 6 126 million, worldwide so far 6 146.2 million.
Warner Bros. emphasizes that the usual early-weekend calculus is outside the window. Some viewers thought it was possible to predict how “Tenet” would open. It will cost $ 200 million to make this film and at least $ 100 million to the market, which would also have to be close to $ 500 million to break.
Movie-friendly: It currently has a full screen. Some multiplexes played “Tenet” 100 times over the weekend. With a little more on the horizon, the Warner Bros. have long counted for “Tenet”.
Not in favor of the film: The audience did not like Nolan’s latest time-bender. The movie gave the audience a thriller, including John David Washington, Robert Pattinson and Elizabeth Debicky, the “B” cinemascore, the lowest grade for Nolan’s release from “The Prestige” in 2006. Reviews (75% positive on rotten tomatoes) are good but not high.
The Warner Bros. declined to make executives available to discuss the opening, but said in a statement that “Tenet” should have been judged differently. “We’re in unprecedented territory, so any comparisons to the pre-COVID pre-world are unparalleled and unfounded,” the studio said.
Paul Dergarabedian, senior media analyst for data company Camcoscore, said it was virtually impossible to analyze the film’s performance. He acknowledged that North America was a more challenging market than Europe or Asia, but called it a strong start to the long run for “Tenet”.
“It takes a long time to assess,” Dergarabedian said. “Success is just about keeping the movies open. For me, it says a lot. “
Hollywood is watching closely. With top productions of the majority of studios delayed until next year, the industry is experimenting with how to release its most expensive films in the Kovid-era. Walt Disney Co. this weekend. Launched its 200 million live-action remake of “Mulan”, but bought $ 30 for Disney + subscribers.
On Sunday Disney did not share digital revenue for “Mulan” – this was common among streaming companies and previous V-backed VOD releases such as Universal’s “Trolls World Tour” and Disney’s own “Hamilton”. “Mulan” is also playing in theaters in some foreign lands, starting at $ 5.9 million in Thailand, Taiwan, the Middle East, Singapore and Malaysia. Next week, it opens in theaters with its most important market: China.
The release of “Tenet” has also been discussed in view of the health risks associated with indoor meetings. Many prominent film critics have said that they do not review “Tenet” on moral issues.
Theater chains, at the same time, are struggling to stay fluid. Exhibitors argue that new films are needed to survive. Last weekend gave the first important opportunity for US cinemas to persuade moviegoers to come back. Disney’s “The New Mutants”, the much-delayed “X-Men” spinoff, grossed nearly $ 7 million in 2,412 locations last weekend. The second weekend was significantly flooded, with its total now standing at 6 11.6 million.
In the upside of the year, the polyandromic “Tenet” – a time-reversing thriller – began the weekend, especially the summer movie season. Labor Day weekend, this year is historic in the movies, usually on sleepless weekends in the movies.