TORONTO – Athletic apparel retailer Lulu Lemon is facing criticism after promoting an anti-capitalist themed “decolonizing gender” workshop, facing backlash from social media users who sarcastically called the workshop.
The Vancouver-based company has announced on Instagram the workshop to be hosted by the brand’s ambassador.
However, social media users have pointed out the irony of a A multi-million dollar company Retail leggings 8 168 promoting an event aimed at “preventing capitalism”.
The workshop, hosted by yoga instructor Rebbie Kern, aims to focus on gender stereotypes, colonialism and consumer themes, according to Kern’s social media post about the event.
A Twitter account called “Vok Capital” Shared from deleted post The social media website has been met with backlash from other Twitter users.
A company spokesman said the post did not indicate the company’s views and had since been removed.
“We recently shared on our social channels an upcoming event hosted by one of our ambassadors. This is not a Lulemon forum and it does not represent company views. We have since deleted this post, “said a spokesman for CTVNews.ca in an email.
The company caught fire after an employee earlier this year Promoted t-shirt, Lululemon did not sell, promoting a racist template on the Chinese people amid the global pandemic.