Sonos stock fell more than 2% in extended trading Bloomberg reported Apple has purged an online store of third-party audio products and ordered retail stores to do the same.
On Monday, a visit to the category of speakers and headphones in Apple’s online store will showcase only Apple products. Previously, Apple stores carried headphones and speakers from third-party manufacturers many years ago, especially if they were close to Apple services such as AirPlay, allowing users to stream music from the iPhone to the speaker without plugging in the cord.
Apple makes a wide variety of audio products under its Beats brand, including Air Pods wireless earbuds and homepod smart speaker under the major Apple brand. TF Securities analyst Ming-Chi Kuo says Apple is working on high-end over-the-ear headphones that will also carry its own brand. Earlier this year.
For the quarter ended June, Apple reported 45 6.45 billion in revenue from other products, accounting for 10% of the company’s sales. However, the sales segment includes not only headphones and speakers but also other products such as the Apple Watch.
Affected brands include Logitech and Bose, along with Sonos. Physical Apple stores and its online store have previously sold speakers such as the Sonos SL speaker and Logitech’s Ultimate Ear Boom Speakers. Apple has also previously carried Bose noise-canceling headphones. Apple Sonos’ latest speaker has started rolling out the Sonos One SL In January. Apple regularly adds and removes third-party products that its stores take.
Logitech cases, webcams and keyboards are still available from Apple and after hours its stock is less than 1%.
Representatives from Apple and Sonos declined to comment. Logitech did not immediately respond to a request for comment.