UFC 254 May land as one of the largest pay-per-view cards of the year, but the primary broadcast on ESPN2 actually returned the lowest ratings of the year for promotion.
According to the Nielsen Ratings System, the UFC 254 prelims on ESPN2 have 343,000 viewers in a two-hour broadcast starting from ET at 12 noon. The card earned a rating of .14 in a population aged 18-49, making it the UFC 254 prelims number 44 for cable programming on Saturday.
The pay-per-view card is the main title Khabib NormagomedovThe last fight when he was defeated Justin Gethse In the main event. Heavyweight bout ranks first on the preliminary card This is Tuivasa Knocked down Stephen Strove In the first round.
The first four shows of the day were all about college football, three of which aired on ESPN, which was the reason for the bump in the UFC 254 prelims to ESPN2.
The TimeSlot certainly did not help as the UFC 254 prelims were broadcast much earlier than the regular pay-per-view card starting at 10pm ET.
Overall, the UFC 254 Prelims 2020 ranked last for the promotion of pay-per-view cards UFC 253 That card was second with an average of 523,000 viewers, also airing on ESPN2.
Funny enough, the ratings of the UFC 254 prelims are very low UFC 242 Prelims aired in 2019 on FX with an average of 222,000 viewers. The card also opened at 12 noon ET, titled Noormagomedov Against Pay-Per-View. Dustin Poyer.
The program also aired simultaneously on ESPN +, which is a subscription-based service and those rating statistics are not available.
The next major UFC pay-per-view will drop to 10pm ET on November 21 with the normal opening time of the main card, although full broadcast plans have not yet been revealed.