Activision is Blizzard Reported new financial figures for the July-September period, And this is a big quarter for the gaming publisher. Microtransactions are a division of the company’s business. Over a three-month period, Activision Blizzard raised $ 1.2 billion from microtransactions, known as “in-game net bookings”.
Activision Blizzard raised $ 709 million from in-game net bookings, up 69 percent from the same period last year.
Microtransactions are a very big business for Activision Blizzard. During the latest reporting period, Activision Blizzard generated 95 1.95 billion in revenue from all its businesses, so the billion 1.2 billion from microtransactions represent more than half of the company’s total revenue.
The Activision Call of Duty franchise is a bright spot for microtransactions. Microtransaction sales from Modern Warfare and Bottle Royal Game Warzone are four times higher than the same period last year. Growth has always been on the upswing as more players than usual stormed into Call of Duty this year
In addition, Activision reported that first year sales of Modern Warfare were the highest in Call of Duty history and two-thirds of sales came digitally.
Activision Blizzard also features King కి, a candy crush maker. Microtransaction revenue from Kings Games increased year on year, but no specific number was revealed.
You can read the full report Here on the Activision Blizzard website.
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