The restaurant chain Subway could finally go ahead with a $ 210 million defamation lawsuit against the CBC channel, the Ontario Court of Appeals ruled in a ruling Monday.
Also read: Chicken sandwiches of the subway go to court
Fearing a report from the “Marketplace” show aired in February 2017, the chain stated that only 50% of the chicken served in restaurants was chicken and that the subway had initiated legal action. However, the Ontario Superior Court dismissed the $ 210 million lawsuit in November 2019, arguing that the report was in the public interest.
Reversal of this decision by the Court of Appeal will allow the Subway Court to resume its proceedings.
To implement its report, the “Marketplace” team called in a laboratory at the University of Trent in Ontario that analyzed the composition of Subway’s chicken and found that it contained an important component of soy protein. . The conclusion caused a stir at the time and attracted much international media attention.
Subway guarantees that its chicken, with less than 1% soy protein, will contain chicken.
The fast food giant estimates it lost $ 52.3 million in the United States and $ 1.5 million in Canada. Approximately, 000 500,000 in communications to say things correctly.
It is therefore claiming 10 210 million from Subway Crown Corporation for damage to its reputation, loss of sales and damage to its brand image.
Separately, the company is also trying to file a lawsuit against Trent University, but it is still uncertain whether its case will go ahead, with Monday’s ruling giving the green light to the lawsuit against CBC.