Los Angeles | Disney announced on Wednesday that it was closing “at least sixty” stores in North America this year to focus on online sales activity.
The closures are only the first step, and entertainment is the world’s number one priority in a press release that hopes to “significantly reduce its physical stores” to develop e-commerce.
“Consumer behavior has shifted to online shopping and at the same time the epidemic has changed what consumers expect from retailers,” said Stephanie Young, head of consumer products, games and retail division. Disney Edition.
Disney wants to develop its “ShopDisney” sales platform next year and expand its presence with mobile apps and social networks dedicated to its theme parks.
These changes include the creation of new products for various Disney-owned brands (adult clothing, “streetwear”, home appliances and other derivative products).
The group did not specify the location of the relevant sites or the number of job cuts that could cause these closures.
There are about 300 “Disney stores” worldwide.