(Paris) electric vehicle maker Tesla and Chinese app TicTac were one of the fastest growing companies in the past year, according to a ranking of the most powerful brands released by Cantor on Monday.
Software Zoom in, One of the symbols of televerking and confinement normalization, audio platform Spotify or chipmakers Nvidia and AMD are also entering the 2021 edition of this brand top 100 ranking produced by Kantar, which takes into account performance and customer feedback financially.
The cumulative value of these 100 brands has increased by 42%, which is a historic performance. [soit plus de quatre fois la croissance moyenne observée depuis 15 ans].
Kantar, in a press release
According to company experts, “these brands have been able to respond and take advantage of the new expectations created by the COVID crisis.”
“2020-2021 has been a banner year for brand growth, albeit a difficult year for many. Our study again shows that strong brands deliver better returns to shareholders and recover more resiliently and faster,” Cantor’s Mary-Agathe Nicoli said in a press release.
At the top of the rankings, Amazon and Apple, valued at over two and a half billion dollars, retain their place and close American dominance in this ranking (56 of the top 100 brands).
“The total value of the ranking is .1 7.1 trillion, which is equal to the combined GDP of France and Germany,” Kanter said.
Amazon background, Alibaba, 7E In the rankings, ranked second among distributors.
Tesla strong growth brand: + 275% by 2020, to $ 42.6 billion. It is one of five brands that have doubled its value, along with TikTalk and three other Chinese companies (Pinduduo, Meetuan, Moutai).
Cantor experts also noted the strong growth of companies offering subscription solutions such as Spotify, Xbox, Disney or Netflix.