October 20, 2021

The Queens County Citizen

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Gaming as a new playground for brands – businesses

Gaming as a new playground for brands - businesses

Brands that want to effectively reach specific audiences have found a new playground.

The permanent challenge for a brand that wants to communicate is to reach the right audience, at the right time, in the right medium, with the right message. It makes 4 parameters, which is not clear. So we all know classic media: posters, TV ads, radio ads, print media and so on. And then there are the growing support. When I say “emerging”, everything is relative. Dozens of years ago, Facebook was a growing medium and at that time brands were wondering whether or not to go. Apparently, today, they are in effect. Same on Instagram 5 or 6 years ago: Here too, brands are wondering whether or not to be on this network. Two years ago, Tick Tock emerged among the general public and advertisers were once again shocked about the image of communicating on this particular platform. Today, the gaming world is a newly developed playground for brands …

A world Multiform

The gaming world is versatile and it is also available, for example, on platforms like Twitch, which acts as a real magnet for the streaming service and the gaming community. In short, this community of players is very large and it is of interest to brands now because it is not limited to the clich‌s we had a few years ago, they were just spotted teenagers playing alone in his room. It’s over. According to a survey conducted by the iVox Design Office this year, 6 out of 10 Belgians are now playing gaming in small or large doses, and half of these players are now between 25 and 40 years old.

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How to attract gamers at the right time and send the right message to them?

Of course, there are already ads in video games and some big agencies offer brands to look classic in this universe, but along with that new players are setting up with real solutions. Creative people in gaming‌ make people talk about it. Product or service. I’m specifically thinking about a new agency called Victory and its goal is to connect brands to this community of players they are not familiar with in order to increase their sales or their notoriety.

A loveki noodles on the way to ‘Love Brand’

You know aki noodles, this frozen-dried pasta, in three minutes, I can say by adding boiling water: a meal suitable for people in a hurry or for students who are lazy to eat. But even for video game ias enthusiasts who do not want to waste time during the game. Well, for Aki Noodles, Victory Agency envisions the actual operation of the Influencers on the Twitch platform. Concretely, the agency envisions a free game to download on the web. Anyone can play and the authors of the 100 best scores are invited to take part in the tournament to win the PlayStation 5. The Victory-led campaign has reached over 1 million gamers. Networks. And, in the end, as they say, she put Aaki Noodles on the path to a ‘love brand’, that is, a brand that succeeds in creating a real attachment to its customers, because ‘she’s just in tune with her goal.

The permanent challenge for a brand that wants to communicate is to reach the right audience, at the right time, in the right medium, with the right message. It makes 4 parameters, which is not clear. So we all know classic media: posters, TV ads, radio ads, print media and so on. And then there are the growing support. When I say “emerging”, everything is relative. Dozens of years ago, Facebook was a growing medium and at that time brands were wondering whether or not to go. Apparently, today, they are in effect. Same on Instagram 5 or 6 years ago: Here too, brands are wondering whether or not to be on this network. Two years ago, Tick Tock emerged among the general public and advertisers were once again shocked about the image of communicating on this particular platform. Today, the newly emerging playground gaming world for brands … Versatile World The gaming world is versatile and it is also available, for example, on platforms like Twitch which is streaming and it acts as a real magnet for the gaming community. In short, this community of players is very large and it is of interest to brands now because it is not limited to the clich‌s we had a few years ago, they were just spotted teenagers playing alone in his room. It’s over. According to a survey conducted by the iVox Design Office this year, 6 out of 10 Belgians are now playing small or large doses of gaming, and half of these players are now between 25 and 40 years old. And the right time to send them the right message? Of course, there are already ads in video games and some big agencies are offering brands in this universe to appear in a very classic way, but other than that, new players are setting up with real creative solutions in gaming. Talk about a product or service. I’m specifically thinking about a new agency called Victory and its goal is to connect brands to this community of players they are not familiar with in order to increase their sales or their notoriety. ‘Love Brand’ You know aki noodles, these are frozen-dried pasta, I can say, in just three minutes, just add boiling water: a meal suitable for people in a hurry or for students who are lazy to cook. But even for video game ias enthusiasts who do not want to waste time during the game. Well, for Aki Noodles, Victory Agency predicted the actual operation known by the Influencers on the Twitch platform. Concretely, the agency envisions a free game to download on the web. Anyone can play and the top 100 writers are invited to participate in the tournament with the goal of winning the PlayStation 5. The Victory-led campaign has reached over 1 million gamers. Social Networks. And, in the end, they put Aaki Noodles on the path to a ‘love brand’, that is, a brand that succeeds in creating a real connection with its customers, because ‘she’s just in tune with her goal.

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