Netflix’s gaming offer, which recently entered Android smartphones and tablets, allows subscribers on the streaming platform to play up to five mobile games, including two in the “Stranger Things” TV series, at no extra cost. The service also comes on Apple’s iOS system, but integration is not as easy as on Android. Netflix must adhere to the App Store rules, which do not allow the provision of “all-in-one” game apps.
According to Mark Gurman, from Bloomberg, Games are not downloaded and launched directly from its official app, but are offered individually on the Apple Online Store. The same thing is happening on Android right now. Although they can view the list of games from the tab in the official Netflix app, users will be redirected to the Google Play Store to download and install them.
Cloud gaming is difficult
In the long run, Netflix aims to provide cloud gaming service. It allows you to launch games directly from its official app. If, on Android, it’s not a problem, it’s different on iOS. “Apple should change its rules or make an exception for Netflix,” said Mark Gurman. This will take the ultimate success of the Netflix service into the hands of Apple, a long-time partner, but also a growing rival.
As a reminder, other cloud gaming services, such as Google’s Stadia, Nvidia’s GeForce Now, or Microsoft’s Xbox Cloud Gaming, have already experienced a similar problem.
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