More than 10 million Canadian customers have a Canadian tire loyalty card. The company’s sales also rose 21% before the epidemic. What can explain the undoubted success of this Canadian giant?
Behind the Canadian tire are primarily dozens of private labels that account for a third of the company’s total sales.
Brands like Noma, MasterCraft or Simoniz compete with web giants like Amazon rather than other big brands.
For Philip R. Bertrand, co-founder and partner of Amplio Strategies, the retailer’s existence in the retailer landscape for almost 100 years has played a major role in the chain’s success.
“It’s a retailer since 1922, not a young man. He immediately started, if we remember, the Canadian tire currency. It is also a collector’s item for some, ”said the expert.
The company has made a number of acquisitions, such as Sports Experts and Atmosphere, which give it a certain “strike force”, Mr Bertrand believes.
“Today, anyone can come to Canadian Tire and do any shopping,” he said.
The loyalty card also remains a major asset to the company, which manages to bring a large number of customers back to the store.
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