June 26, 2022

The Queens County Citizen

Complete Canadian News World

What explains the success of the Canadian tire?

What explains the success of the Canadian tire?

More than 10 million Canadian customers have a Canadian tire loyalty card. The company’s sales also rose 21% before the epidemic. What can explain the undoubted success of this Canadian giant?

Behind the Canadian tire are primarily dozens of private labels that account for a third of the company’s total sales.

Brands like Noma, MasterCraft or Simoniz compete with web giants like Amazon rather than other big brands.

For Philip R. Bertrand, co-founder and partner of Amplio Strategies, the retailer’s existence in the retailer landscape for almost 100 years has played a major role in the chain’s success.

“It’s a retailer since 1922, not a young man. He immediately started, if we remember, the Canadian tire currency. It is also a collector’s item for some, ”said the expert.

The company has made a number of acquisitions, such as Sports Experts and Atmosphere, which give it a certain “strike force”, Mr Bertrand believes.

“Today, anyone can come to Canadian Tire and do any shopping,” he said.

The loyalty card also remains a major asset to the company, which manages to bring a large number of customers back to the store.

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