D resignedR The Legault government has had a tough week: Arruda, bad polls, tightening the screw on the unvaccinated, shocking announcements. Experts say it’s time to refresh the message.
“We are of the opinion that the government is in a catch-up mode,” said Thierry Gearson, director of the Department of Political Science at Laval University.
His colleague from the University of Quebec in Trois-Rivieres, Mireil Lancette, believes that the Franకోois Legalt team has experienced “its worst weeks” in terms of communication since the outbreak began.
Thierry Giuseppe believes government trouble began in late November when the prime minister said he wanted meetings with 20 to 25 people during Christmas. The full interview that followed to impose the family bubble created a definite storm to fuel the discontent.
“At Zoom in on Christmas and New Year, people are talking about how they can not see each other. There has been a lot of discussion and debate on recent government decisions, which have ruined the holiday season, ”he noted.
Then came the curfew, which 52% of the population did not approve of, according to a Main Street poll, and changing measures to keep children isolated in daycare centers, rapid tests …
“It’s a bit of a disaster,” said the political scientist.
Moreover, when they were so rare since the beginning of the crisis, dissenting voices began to be heard, said Mark-Andre Bodet, a professor of political science at Laval University.
For Mireille Lalancette, D’s departureR Arruda is an opportunity to review pandemic management. “They communicate too much and for too long,” says the social communication professor.
“The challenge of crisis communication is stability and sustainability,” she says. Yes, science is changing fast, but the professor advises caution before making promises or imposing new measures.
“Ask people to name the three health rules currently in place, I don’t think people can answer you,” Thierry Giason added.
However, three professors noted that Quebec faces a major challenge: we have rarely seen the crisis escalate in two years, they noted.
Some advice from experts in the Legalt government
– Keep things simple and consistent
– Communicate less and better
– Please refrain from trying at all costs
– Beware of promises that are hard to keep
– Do not try to persuade the final rebels