Cadillac has been looking for years for a creation to confirm the important role of standard bearer to cement the brand image against its European competition. Taking advantage of its electric shift, the luxury automaker now wants to capture its former glory with the Celestiq, a large sedan that was recently unveiled in its final form.
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A true event in the American automobile world, the impending arrival of the Celestiq reveals General Motors’ desire to be truly taken seriously among luxury brands. The Wall Street Journal His bill in June will be US$300,000, according to sources “familiar with the matter”. Hence Bentley and Rolls Royce are targeted here. Technical details of the big sedan are currently non-existent.
Although already defined by Cadillac as the “new world standard” the livery produced is presented in a tasteful form. Completely hand-assembled and customizable as desired, it exhibits a long profile, legacy responsibilities. Designers chose the front to feature a defined grille as opposed to Tesla’s creations, which reveal closely sealed fronts. The hood is long and the front wheels are pushed well forward. The rear has a large overhang, which is broken by the latest electric models and recalls the golden age of the manufacturer’s large sedans.
The cabin is a sum of many details that support the status of such a vehicle. Materials are guaranteed to be of high quality, as is assembly at GM’s Worldwide Technical Center in Warren, Michigan. Launched by President Dwight Eisenhower in 1956, this is the first time a vehicle has been installed at this historic location for an American giant. A multimedia system based on a fully glazed roof and a massive 55-inch screen that occupies the entire dashboard completes this abstract portrait.
We’ll know more about the final product in the coming months. According to Wall Street JournalIts production will begin in late 2023.