After careful consideration, we have come to the conclusion that other strategies may allow us to more effectively increase the visibility of films and film artists from here on out.The public broadcaster said in a press release.
We believe that it is possible to maximize the reach of this visibility outside of a gala evening.Added, via email, Mark Pichet, Radio-Canada spokesman.
In an interview, Danny Meloul, director general of television at Radio-Canada, clarified that the decision was not based on ratings, but on the public interest.
What the ratings suggest is that there is no interest in this showshe said.
“Vive Disappointment” at the Quebec Cinema
Early Monday evening, the Quebec Film Institute responded by expressing its opinion
Great disappointmentAnd asked Radio-Canada
Reconsider his decision.
We are eager to work on a solution to celebrate our film as it should be in the revamped awards formulaQuebec Cinema wrote in a press release as well as on its social networks.
A particular disappointment was shared by filmmaker Anas Barbeau-Lavalette, who was surprised and shocked by the news.
I live as if I had left it, which is hard for me to understandshe said
The idea of a gala like this is really to share with people our joy, our achievements, the work we have been doing over the years.Her film will add the Iris winner for Best Director in 2021 Goddess of fireflies.
A revived television approach
Gala Quebec Cinema – which until 2015 was known as Jutra Awards Evening – has been broadcast live on ICI Télé in recent years.
Radio-Canada explains that at the end of the final ceremony in June 2022, Quebec Cinema has been warned that its gala will likely stop broadcasting.
Instead of the gala, Radio-Canada will offer a special variety show and interviews next year
To contribute to the impact of local cinema and to increase the passion of people for watching moviesThe public broadcaster said in its press release.
We really want to try to do something innovative, more entertaining and always with the intention of watching our movies.Danny Meloul said.
What’s more, if the Quebec Film Awards ceremony is held next year, the show will be Good evening!Hosted by Jean-Philippe Wauthier, the focus is on celebrating the winners for a week.
With information from Louis-Philippe Ouimet