In the past year, only four songs performed by Quebec artists managed to make the list of the 100 most listened to tracks on online listening services in Quebec, according to a new report from the Observatory of Culture and Communications.
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The data, published on Nov. 4 – the first figures on online listening to cover a full year in Quebec – confirm what many Quebec artists, including Richard Seguin and Pierre Lapointe, are worried about: music from here is struggling to stand out in the digital universe.
Of the quartet’s songs, only two cracked the Top 50. These are CopilotBy FouKi and Jay Scott, it won the Felix for Song of the Year at number 17.e Location, and America is crying Cowboys fringes, which appear in 49e Square.
The other two titles listed are songs in English: Meaningless By Charlotte Cardin (66e) and lullaby By Alicia Moffett (78e)
According to this list, based on data collected from ten music listening platforms (Amazon Music, Apple Music, Deezer, Google Play Music, Groove, Napster, SoundCloud, Spotify, Tidal and YouTube), the Quebec song was most listened to between October 15, 2021, and October 13, 2021. 2022 hailstormfrom the British group Glass Animals (see Table 1).
8% of Quebec listeners
It’s a bit of fun when you notice who were the most listened to performers during the same period. Four Quebecers are in the top 50 (Les Cowboys Fringeants, Charlotte Cardin, Enema and Fauci). Rapper Souldia is not far from 52 years olde rank (see Table 2).
However, overall, the proportion of plays associated with performers from here peaked at just 8%, 11% during the holiday season and 10% during the national holiday week. .
“It’s sad, Announced to Log Richard Seguin, a few weeks ago, talking about a low rate to listen to our music on the web. I’m afraid it’s going to be grassroots music.”
For his part, Pierre Lapointe has been sounding the alarm for years. Even more recently, in an interview with Radio-Canada on the sidelines of the ADISQ gala, he said he was “extremely pessimistic.”
If nothing changes, “Francophone culture will disappear, we will no longer have creators,” he said into the show’s microphone. Culture lasts forever.
List of most listened to songs in Quebec on streaming services from October 15, 2021 to October 13, 2022
1 – hailstormGlass animals
2 – ruthlessElton John and Dua Lipa
3 – PepasFarooq
4 – shakesEd Sheeran
5 – where are you nowLost Frequencies and Column Scot
17 – Copilot (with Jay Scott), FouKi
49 – America is cryingThe Dashing Cowboys
66 – senseless, Charlotte Cardin
78 – lullabyAlicia Moffett
List of most streamed performers on streaming services from October 15, 2021 to October 13, 2022
1 – Drake
3 – Taylor Swift
4 – Weekend
5 – Eminem
16 – The Dashing Cowboys
17 – Charlotte Cardin
19 – Enema
39 – FouKi
52 – Soldia
* Source: Observatory of Culture and Communications of Quebec
Listening to Quebec music online: The impact of QUB Music is still unknown
Among the streaming platforms used to gauge Quebecers’ music preferences, one is missing: QUB Musique. The impact of this service favoring local music is still unknown.
The reason is simple. The Quebecor web music service has not yet joined the MRC data accounting system, from which the Observatory of Culture and Communications of Quebec (OCCQ) draws the data that allows it to create its charts.
QUB’s computer system, we are told, does not yet allow its data to be transferred to MRC data. “I want to get it next year,” said Marc-Andre Laporte, principal director of QUB Music.
He believes the addition of QUB Music, where Quebec music occupies a leading position, will increase the share of songs consumed online, currently at 8% according to OCCQ.
“In 2021, 76% of our listening will come from Quebec exhibitors,” he said.
A perfect match
According to Marc-André Laporte, if we want to hear the music of Quebec artists, it is important to present them on a platform, but more so “to integrate them coherently into playlists”.
As an example, he said it made sense and that pairing a song by rapper Loud with Drake’s track would be cool.
“A lot of people find through playlists. From the moment we combine Quebec performers with international superstars, with consistency, people find them.
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