Fast food chain McDonald’s hopes to speed up drive-thru by using a food conveyor belt after the average service slowed down by 45 seconds starting in 2019, CNN reported.
The company announced Thursday that it is currently testing the new method at an initial branch in Fort Worth, Texas. The latter also includes a collection room for delivery people and a shelf where customers enter their orders.
“As our customers’ needs continue to evolve, we are committed to finding new ways to serve them faster and easier than ever before,” Max Carmona, senior director of global design and product development, said in a statement. McDonald’s restaurants.
Another 45 seconds
According to the Drive-Thru Report by QSR and Intouch Insight, between 2019 and 2022, the drive-thru will slow down by an average of 45 seconds at major fast food chains.
The smaller branch is designed for ordering take-out meals and reducing queues that frustrate customers.
Outside, parking lots allow people to pick up a previously placed order through a mobile app. It is delivered directly to the vehicle on a conveyor belt.
McDonald’s isn’t the only fast-food chain trying to innovate. Recently, Taco Bell proposed a new branch with four service lanes from where food is delivered to the vehicle via an elevator.
Burger King, meanwhile, has begun using a smart locker system for order pickup.
Some larger chains are also investing in new technologies such as voice command systems using artificial intelligence and digital menus.
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