Imitation luxury goods are everywhere, and Lululemon’s famous leggings are no exception.
These yoga clothes, which sold for hundreds of dollars, are now being shunned by consumers who have found less expensive alternatives.
Influencers are offering #dupes (#imitations) of the iconic “Aline” leggings that sell on Amazon for around twenty dollars.
These copies are not considered fake, as most brands that make them put very little effort into reproducing the logo.
Canadian company Lululemon has decided to take matters into its own hands to combat this phenomenon by offering its customers the opportunity to exchange their fake Lulu’s for real ones.
This marketing stunt only affects the Century City Mall branch in Los Angeles this weekend.
For many fans who swear by “Aline” pants, these leggings are almost a cult favorite, CNN says, noting that the original is lightweight and ultra-soft.
Others proudly claim to have found a perfect copy on Amazon for just US$27 (CA$36).
For Generation Z, there is no shame in wearing imitation luxury goods.
It is not attracted by the values of consumption or overconsumption.