(Montreal) Publicac distribution at the doorsteps of Montrealers is about to end.
TC Transcontinental, which has distributed the plastic bag containing merchant flyers for many years, said it has developed an alternative product that reduces the amount of paper in flyers by about 60%, while eliminating plastic entirely.
It is a thin, quarter-folded notebook that contains a print of a limited number of pages, including flyers from several retailers. This is complemented by a digital platform including a wide range of promotional offers for consumers.
The new printed product will be delivered by Canada Post starting in the next few days.
In a statement released last month, Patrick Braley, TC Transcontinental’s senior vice president, premedia, distribution and in-store marketing, said many consumers continue to rely on paper flyers to plan their store visits.
TC Transcontinental says the printed flyers are recyclable and that no trees are cut down to make the newspaper, as it is made from sawmill residue. The newsprint recovery rate is 86% and the recovered paper is recycled into new products, adds the multinational company based in Montreal.
Last year, Montreal Mayor Valérie Plante said about 800,000 fliers and other unsolicited advertisements ended up in the city each week, amounting to more than 41 million flyers a year that end up in depots.
The company quoted in this dispatch is: TC Transcontinental (TSX: TCL. A TCL. B)