Beer company Bud Light shared its first marketing campaign after teaming up with a controversial transgender influencer in May, despite declining sales.
In a possible nod to its final months, Bud Light chooses to describe crowds overcoming adversity with a cold beer to enjoy summer despite the season’s many negatives, such as scorching soil. , CNN reported.
Set to the beat of the 1979 song “Good Times,” the ad campaign launched Thursday with a contest to win $10,000 a week to “enjoy summer and fill all the garden parties,” the company said in a statement.
But while comments have been blocked under the video on YouTube since its inception, many netizens took to Twitter to say they won’t soon forget the faux pas from the latest campaign when she teamed up with transgender influencer Dylan Mulvaney.
According to American media, sales fell 24% in a few weeks.
“Let’s make one thing clear. You will not redeem yourself. What you did, now you are paying for it. And so it goes. Like all thinking companies [se racheter] After Pride Month. This can’t happen,” one commented, reaching over 37,000 views.
Others instead accused the company of trying to replace its target audience, this time arguing that the company was trying to “make fun of ordinary Americans” in the ad.
On Twitter, the video had already reached more than 4.8 million views as of Friday morning.