(Quebec) The mayor of Quebec on Thursday defended his administration’s decision to resume purchasing advertising from the city on Radio X and to rescind the policy implemented by Regis Labum.
“People do not become political money. Media content, content I completely disagree with, the day the mayor uses the public to hold political debates, I think we have a democratic problem, ”Bruno Marchand told a news conference on Kovid-19.
His predecessor CHOI decided in the middle of the second wave to withdraw all its advertising appointments from Radio X. Regis Labum turned the station epidemic into a “minor” in September 2020.
The city of Quebec argued in a press release that the antenna was “dangerous to public health”.
Many major advertisers – Hydro-Quebec, Deszardins, Industrial Alliance and others – have followed suit.
Radio X launched a legal attack in return. RNC Media, the owner of the antenna, put Quebec City on notice in October 2020.
“For a long time we have not been able to see more or less scores of shareholders who want to wrap up CHOI and make Quebec Media disappear from the landscape,” wrote Robert Ranger, president and CEO of RNC Media.
However, Bruno Marchand has already stated in the campaign that he will revise the policy if elected. The mayor could not say Thursday when ad placements will resume.
“When people who listen to Radio X have to broadcast city public service announcements, we do. There is no set date, it depends on when we have to do it,” he said.
“I do not consider it necessary to comment on such fabrications,” he said.
“I want us to get out of this crisis as soon as possible. The better we support these actions, the faster we will get out of it to apply the right rules. ”
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