Controversial Chinese giant Sheen has arrived in Quebec

Controversial Chinese disposable fashion giant Sheen will hold an event next week at Quartier DIX30 in Brassard to showcase the “latest trends in clothing, accessories and beauty products”.

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In a statement released last Thursday, the company described the event as “its first-ever pop-up shopping experience. View now Buy now to Montreal”.

asked News magazine last days, Multinational Sheen, founded in China in 2008 and based in Singapore, was not immediately available for an interview to talk about its projects in Quebec and the controversy surrounding them.

Last May, the company defended its business model to AFP, denying allegations of forced labour, exploitation and incitement to overconsumption.

“Our challenge is that we have too many products, too many suppliers,” explained Peter Pernot-Day, head of strategy and public affairs. Sheen also assured AFP that he “has no suppliers in the Xinjiang region”.

A controversial giant

After a few weeks, Sheen was splashed with a damning report from NGO Friends of the Earth.

According to the NGO Compilation, Sheen adds an average of 7,200 to 10,800 new models of clothing per day, which has no impact on the environment.

“The least expensive clothes, sold by signs Fast fashionOnly worn 7 to 8 times on average”, decried the company, which also pointed to other giants of disposable fashion such as H&M, Zara and Uniqlo in its report.