Air Algeria calls on startup Goubba to reward its employees

Gifts and small envelopes handed out to employees may soon be a thing of the past. To motivate their staff, Algerian companies follow suitAir Algeria Now there is an option to choose digital rewards. This solution is provided by an innovative Algerian startup that is increasingly gaining the trust of the financial sector.

The concept of digital rewards refers to providing employees with smart cards that give them access to specific services. Goubba Company, founded in 2021 by Algerian entrepreneur Yassin Benmosbach, is developing this concept well in Algeria.

The idea is simple, but innovative. Taking advantage of the opportunities offered by new technologies, startup companies offer the opportunity to replace traditional rewards (physical gifts, occasional bonuses or others) with access to the services of external companies or businesses through smart cards. This concept is intended for all companies, especially large ones, so that they can adapt their rewards to the needs of their different categories of employees.

Air Algeria wants to offer “digital rewards” to its employees

The site reported this Sunday that Goubba has added a large public company, Air Algeria and its 8,000 employees, to its client list. Med destinations.

According to the same source, the Algerian startup expressed on social networks its pride in counting the Algerian airline among its customers and promoting the work of its staff.

The two companies launched their collaboration on the occasion of International Women's Day on March 8. Female crew members of Air Algeria are honored with these unusual gifts designed by Goubba. It offers FitPasses, restaurant tickets and Kado cards to its users.

The first service provides access to 120 sports halls across Algeria, the second to 500 restaurants and supermarkets, offering greater flexibility throughout the national territory. With Carte-Cado, employees get personalized gifts from various major brands.