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For dairy farmers across the UK, the coronavirus pandemic has brought on its own set of challenges after many producers were forced to throw away thousands of litres of milk when demand from restaurants dropped in lockdown.
Now a movement is growing to raise awareness about the struggles of the British dairy market, and this Saturday a cheese awards event will take place online. The Virtual Cheese Awards, running from 11am-5.30pm BST, is a not-for-profit event organised by cheese industry authorities Nigel Pooley and Sarah de Wit. The annual awards ceremony is usually held in person.
De Wit emphasised the extent to which the pandemic hadaffected the cheese industry, and said the virtual awards ceremony would hopefully spur consumers to shop for British produce when purchasing cheese.
“We are lucky to have so many delicious and exciting cheeses in Britain., but some of their stories are hidden in myth and intrigue,” she said.
The aim of the event is to “demystify cheese, tell its story and celebrate in all its glory,” she said. “The inaugural Virtual Cheese Awards have been created to power up British cheese in a time of great need, and we hope people get involved and join us on the day.”
Updated
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