McDonald’s Launches New Reward Program to Increase Customer Loyalty

The McDonald’s restaurant chain announced on Friday that it has launched its first loyalty program, MonMcDo Rewards, based on the accumulation of points with each purchase through its digital application.

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Customers can earn up to 100 points for every $ 1 or more spent. To do this, they need to download the McDonald’s app from November 16 before activating their account.

The program, which replaces the current reward system with stickers, offers five tier rewards and offers new registrants a welcome bonus of 5,000 bonus points after the first purchase.

“Our continued investment in technology allows us to create catastrophic growth in all our service modes, including delivery, drive-through and restaurant service and our mobile offers and digital innovations. We offer our customers more options and personalization throughout the McDonald’s experience, ”said Jacques Mignault, President and CEO of McDonald’s Restaurants of Canada Limited.

“Customers choose to interact with us – restaurant order kiosks, drive-through digital menu boards or through our mobile app – MyMcDo Rewards offers personalized service and rewards them with every order,” said Riccira. And Head of Operations.

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