Sportswear: Lolle acquires Louis Garneau Sports

Longueuil-based clothing brand Lolay has acquired Louis Garneau Sports, the company announced in a press release on Friday.

• Also Read: Louis Garneau decries the toxic environment at his company

• Also Read: About thirty positions were eliminated at Louis Garneau Sports

The transaction amount was not disclosed.

Lowe's boss confirmed that the acquisition will allow it to increase its product offering while offering more merchandise to its customers.

“This acquisition allows us to diversify our product offering and strengthen our commitment to innovation, quality and performance, providing our customers with an even broader range of sports apparel and equipment,” explained CEO, Todd Steele.

For the manager of a store on Saint-Denis Street in Montreal, the transaction was fantastic news.

“It allows us to connect a wide variety of products, to further develop products [pour le] sport,” Lola explained.

It explained that the latest collections have been lost look Sporty for a more casual style.

Besides clothes, Lolle Boutique also sells bags. The manager mentioned that the company wants to offer winter items like gloves and toques to its customers.

Louis Garneau is a well-known company in the field of sports cycling and equipment. She has Bankruptcy in 2020But she was helped by Champlain Financial Corporation, which owns three sports brands: Garneau, Sugoi and Sombrio.

However, in 2023, the company had to eliminate about thirty positions and sell its headquarters. Even last June, he condemned the toxic climate.

– With information from Kevin Crane-Desmarais