St-Hubert presented a “logo” that was not unanimously approved

St-Hubert rotisseries has changed its profile photo on Facebook in recent days for a more refined logo, prompting many reactions from internet users who feared it would replace the one the company had used for decades, which in the end was not the case. .

This “logo” takes the form of the current brand image, but without the rooster replaced by the letters S, T and H for “St-Hubert”.

Many people who saw this film expressed their displeasure on social media.

Image taken from Facebook | Saint-Hubert

However, St-Hubert points out that this logo is actually linked to a promotion and is not intended to replace an existing brand image.

“This is not a new logo, but a signature that we have developed to accompany our new promotion,” emphasized Josie Vaillancourt, St-Hubert's director of communications, in an emailed response to TVA Nouvelles.

“We're keeping our logo, we've tweaked it somewhat (color, typography) to bring it up to date,” she adds.

The company will continue to use the new visual in the future, but it is currently nowhere to be seen on its website and social media.

Many internet users said they were relieved to know that this was not a logo change after all.

“I hope so,” wrote one of them. Why would you want to change a logo that has been synonymous with success here for years?

“Oh, I'm scared,” added another internet user.

Saint-Hubert says he cares about public perception of his image.

“We appreciate that people love our brand so much,” Ms. Vaillancourt said. So we take this responsibility very seriously.