A Ghanaian wax-print corporation has launched a new line of designs motivated by the Covid-19 pandemic.
“[We] place a beneficial twist on a detrimental phenomenon” Stephen Badu, from Ghana Textiles Printing (GTP), explained to BBC Emphasis on Africa radio.
The new materials have symbols like padlocks, keys and planes to replicate some of the measures applied to curb the spread of coronavirus.
Wax prints are popular in Ghana, several workplace staff wear them on Fridays.
Two of Ghana’s key metropolitan areas were in lockdown in April – and nationwide there was a ban on general public gatherings and the closure of borders.
Limitations have considering the fact that been eased – however demanding social-distancing steps are in area, primarily in church buildings – and it is a legal offence not to put on a confront mask in community.
The West African country has claimed a lot more than 20,000 instances of Covid-19, with at least 129 individuals dying from the virus.
“We are a small business that tells tales and we tells our stories by way of our models,” Mr Badu, GTP’s marketing director, stated.
“We believe that it is likely to depart a mark in the heritage of the globe, and it is critical that generations that arrive immediately after us get to know that the moment upon a time, these types of a phenomenon occurred.”
Some of the new GTP patterns have glasses on them – very similar to the signature types worn by Ghana’s President Nana Akufo-Addo, who has been supplying normal updates on the virus.
“He has iconic spectacles that he wears and when you watch him on television that is what stands out,” Mr Badu stated.
“A different structure displays a symbol of a plane, it indicates that in the course of the lockdown a single of the actions that Ghana took was to close the borders, so no flights,” he included.
In 2004, the federal government started out a campaign to get individuals to don nationwide costume on Fridays to guidance the neighborhood textile market, yet a good deal of the material worn is not built by African firms
Ghana Textiles Printing, in spite of its name, is owned by Dutch corporation Vlisco.
But Mr Badu mentioned the new layouts were being all about Ghanaians telling their have heritage.
“The styles which we print now are all originated by Ghanaians and printed by Ghanaians, so powering every structure we produce it’s our worth programs, our sense of artwork, and how we converse,” he reported.