October 16, 2021

The Queens County Citizen

Complete Canadian News World

EA suspends game advertising in UFC 4 after fan backlash

EA suspends game advertising in UFC 4 after fan backlash

EA reverses decision to run game-ads on UFC 4 after fan setbacks filled the company’s social media channels and subredit.

The fan-captured clip flashes an ad for the Amazon TV show twice during game-replay, and then again at the bottom of the screen, prompting EA to make a U-turn decision and “apologize for any interruption to gameplay the players may have experienced”.