The Canadian e-commerce company Shopify on Tuesday partnered with TickTalk to help its million-plus merchants promote their products more easily on the video-sharing app as it increases the number of its customers.
Linked-up with Shopify, which provides e-commerce platform and distribution services mostly to small and medium-sized businesses, Wal-Mart Inc. comes up with an offer to buy a stake in the Chinese-owned company.
This partnership allows its merchants to sell products in the form of shopping video ads, where TickTalk customers can click on an ad to purchase the product.
All transactions will take place through Shopify’s site, and the Ottawa-based company will assist drive sales online, but said the two companies will also “cooperate to test new commercial features” in the coming months.
“We are delighted to be the first partner to welcome Tic Tac Toe into the commercial world, especially right now, as our retailers are gearing up for the busy online holiday shopping season,” said Satish Kanwar, Product Vice President at Shopify.
TickTalk, which reaches 100 million US customers a month, says it is always looking for new ways to connect brands with its customers.
“Shopify is a perfect partner to help us increase and expand our business capabilities worldwide,” Blake Chandley, Vice President, Global Business Solutions at Tic Tac Toe, said in an email statement.
Price tag not disclosed
The two companies did not provide financial details about the tie-up.
Walmart is looking for a deal with TikTac to boost its advertising strategy by helping the world’s largest brick and mortar retailer float engaging with a younger audience, while investment talks are shrouded in political uncertainty.
The U.S. Court of Appeals will hear on November 4 whether to allow the U.S. government to block transactions with TicTac, warning that the move, which TicTac warned of, would effectively ban its use in the United States.
In June, Walmart partnered with Shopify to expand its online marketing business and capture a large chunk of the coronavirus-driven surge in online sales.