(New York) Social network TickTalk will soon offer its users the opportunity to purchase products offered directly by content creators on its platform, a new step in creating an ecosystem in its application.
Tuesday’s announcement is an extension of a partnership launched in October 2020 with Shopify, a platform that allows brands to create their own e – commerce activities. Initially, the agreement allowed Canadian Shopify users to advertise on TicTac.
Vendors can now create a small store on TikTalk and even include direct product links in their videos posted on the platform, which has over 100 million users in the United States alone.
Kylie Jenner, the reality TV personality who built the multi-million dollar cosmetics brand, was one of the first to use the new services, Shopify said in a statement released Tuesday.
“TicTac benefits from a unique position between content and commerce,” said Blake Chandley, president of business operations at TicTac. “These new opportunities will make it easier for companies of all sizes to create content that will impress consumers as long as they buy online.”
Despite two years of phenomenal growth, TicTac, a subsidiary of the Chinese group Bike Dance, was slow to speed up advertising last year and make money with its content before going online.
Many social networks try to turn their popularity and their customers’ engagement into commercial transactions, the lungs of their viability with publicity.
Instagram already offers a feature like Snapchat that allows you to make purchases directly from its application. Second, last month, Virtual Multibrand launched the fashion store directly in its application.