July 5, 2022

The Queens County Citizen

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Marketing-Advertising | The Pannetton Clan becomes the “El Clan” for an ad

Marketing-Advertising |  The Pannetton Clan becomes the "El Clan" for an ad

A humorous statement from Klan Pannetton, published on Friday, brought a smile to the faces of many Cubans trapped in the pandemic ash. An idea was born the day before because of the courage of the moving company and was realized in just a few hours.


Isabelle Dubey

Isabelle Dubey
Press

Statement “Have you been caught abroad?” The solution is ourselves! Published in The Montreal Journal And on Clan Panneton’s social networks, the company’s Facebook page aired at least 2,700 times the same day. This number is growing and does not include all other types of sharing. “This is an extraordinary result! », Philip Busciers, Code Marketing President and Founder, Concept Creator, is amazed.

However, to achieve victory in this wonderful uprising Comic Advertising, Code Marketing and Le Klan Pannetton’s first collaboration or not their first in record time Stunt. It is the result of a long process of collaboration and co-creation that lasted for five years.

“Klan Pannetton’s owner is a very brave and creative businessman at base. It’s not uncommon,” said Philippe Bussiers, who created his agency in 2017. ” Stunt – Two years ago Prince Harry and his wife Meghan’s move was unknowingly the first in a long series. ”

Some funny ads by Klan Pannetton created by Code Marketing

  • Announcement published on January 16, 2020, during the relocation of Prince Harry and Meghan Markle to the United States

    Image provided by Code Marketing

    Announcement published on January 16, 2020, during the relocation of Prince Harry and Meghan Markle to the United States

  • Announcement published on November 5, 2020 after the election of Joe Biden.  Another ad for a truck in front of the White House was posted on social media.

    Image provided by Code Marketing

    Announcement published on November 5, 2020 after the election of Joe Biden. Another ad for a truck in front of the White House was posted on social media.

  • Announcement published on January 20, 2021 on the occasion of Donald Trump's exit from the White House

    Image provided by Code Marketing

    Announcement published on January 20, 2021 on the occasion of Donald Trump’s exit from the White House

  • Announcement published on April 1, 2021, in reference to the resumption of construction sites in Montreal

    Image provided by Code Marketing

    The statement was published on the 1stIs April 2021, in reference to the reopening of construction sites in Montreal

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As the company has clients that move the entire population of Quebec, code marketing needs to redouble its enthusiasm and creativity to stand out from the information in circulation. One of the strategies to attract attention is to pick up topical news and play it as a joke. Both the client side and the agency side are therefore ready to turn their schedules upside down as soon as a favorable event occurs to create such a statement.

When people see content like this, it looks a lot more than just advertising. Writing Le Klan Pannetton in everyone’s memory is the best way to be an organization of choice when people need to move.

Philippe Bussières, President and Founder of Code Marketing

This time, the idea of ​​using the story of Quebec Influencers refusing to bring back airlines from Mexico originated in a conversation between Julian Rehle, Vice President, Customer Experience and Klan Pannetton owner Pierre-Oliver Sir. “Immediately, it was taken seriously and it said, ‘Okay, let’s get started’ and the creative process began.”

Photo by Edord Plante-Frechet, Archives the Press

Pierre-Oliver Sire, owner of Klan Panneton

Owner Pierre-Olivier Sierre proposed renaming his company El Clan Panneton and apologizing in Spanish for the Mexicans in the statement.

Philippe Bussiers explained that the campaign was part of the company’s annual marketing budget. Agreements with various media have already been upstream. One color page The Montreal Journal At present it is $ 16,345, argues the president of code marketing. “All the links are already duplicated, which means it’s faster when you decide to make it Stunt.

The value of such an event is greater in the media and public response than on the newspaper page, he continues. When hosts and journalists make the status of advertising news of the day. “It’s definitely worth it, because it can not be bought,” he concluded.

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