AZ transformed the Kraft Singles Cheese Slices packaging to address the most common consumer complaint, “the transparent wrapper cannot be opened easily” , according to the company.
Difficult access to the cheese content in Kraft Singles packaging, a real headache for consumers who criticize the product for this reason, has led to the first redesign of its packaging in five years, CNN reported Tuesday.
Therefore, the new more contoured flap as well as stronger material makes opening the product easier.
Coincidentally, the company has to redesign the logo and change the general look of the product, to give it a more attractive and “more contemporary” look on the shelves, noted the analyst and general manager at GlobalData. , Neil Sanders, said he has seen a decline in production over the past decade.
“There is a common perception that single processed cheese slices are artificial and not as tasty. Craft singles also don’t connect well with young people,” he told CNN.