(Los Angeles) Netflix will air a live stream by American comedian Chris Rock, a first for the streaming giant as it seeks to win back subscribers and faces competition from other platforms that already offer live streams.
Posted yesterday at 7:02 pm.
The show will begin airing in early 2023, Netflix announced in a press release Thursday, where vice president of comedy Robbie Praw promised an “unforgettable moment.”
The group faced a growth crisis in the first half, with a net loss of 1.2 million subscribers, prompting it to take various measures to reverse the trend.
In particular, since November it has offered a new, cheaper monthly subscription to attract new users and generate additional revenue, but with ads.
Experimenting live with Chris Rock, who made headlines in the spring when he was slapped by actor Will Smith at the Oscars, is also a way to diversify his offering.
According to the disclosure, Netflix is also planning to offer live sports on its platform Wall Street Journal This week.
In the ultra-competitive universe of streaming, platforms now abound, with rivals Disney+ and Amazon Prime Video already allowing their subscribers to watch sports or live concerts.
Netflix, which was buoyed by gaining 2.4 million additional subscribers in the third quarter, already hosts an annual comedy festival in Los Angeles. But the shows given during this event were not telecasted live.
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