CAQ paid $250 for advertising

The family of an elderly citizen from Marissy, who is the star of new CAQ ads, is outraged that she received just $250 for taking part.

“He is […] It is unethical to take advantage of an elderly woman with a modest income,” wrote Chantal Landry in an open letter published this Saturday. destiny.

His nearly 80-year-old mother starred in new Coalition Avenir Quebec (CAQ) ads, with heavy coverage on television and the web.

According to the Montreal Daily, the advertising headliner, whose name has not been made public, will receive a $250 check for his contribution.

At the same time, she would have signed a discharge allowing the political party to use her testimony for campaign purposes.

“On her 80th birthday, I see my mother still suffering from financial abuse”, M^me Landry addressed Prime Minister Francois Legault directly in his message.

Described by CAQ as “vox-pop”, these four 15-second clips, with nothing per se about them, learned destiny.

Pictured in May in front of her humble home in Marisy, she answered questions for more than an hour from an advertising agency ordered by a political party.

“This situation is distorted and really troubling, because the line drawn in this case between documentary and propaganda is very thin and untitled seems blurred,” she worries.

Nothing objectionable

However, according to Professor Benoît Duguay of the School of Management Sciences at UQAM, the process would have been carried out according to the provisions of art.

“She’s a big believer in CAQ’s ideas and she’s willing to speak out. We told him: We are willing to pay you $250. I don’t even understand that the family can say anything,” he stated.

In his view, it’s not about remuneration, it’s about compensation.

♦ During the 2018 election campaign, this woman was impromptu on a sidewalk in Shawinigan. His testimony was then part of a televised announcement.