Guinness wants to turn its famous black beer green

Guinness World Records wants to give green color to its dark beer: The Irish Brewer announced on Wednesday that it has launched a pilot farm program aimed at reducing greenhouse gas emissions from barley suppliers, a key component of the brewery.

In the first phase of this regenerative agricultural project, Guinness plans to collaborate with 40 farms in Ireland to grow this cereal, which will be used for malt production this year.

The brewer’s parent company Diageo said in a statement that the program would be extended over a three-year period with the goal of improving soil health, improving biodiversity, reducing the use of synthetic fertilizers and increasing farmers’ incomes.

“This pilot (program) was the first to be implemented by Diageo and the results are in Ireland but will also explore other potential opportunities in other countries where we source the raw materials,” said Diageo Europe President John Kennedy.

It is part of the group’s strategy to decarbonize its operations by 2030.

For farmer Walter Furlong Jr., who participated in the project, “The great advantage of reproductive agriculture is the simplicity of its approach” because “it works in harmony with nature, providing commercial benefits to farmers.”