July 20, 2024

The Queens County Citizen

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Montreal says painting a house for an advertisement is against the rules

Montreal says painting a house for an advertisement is against the rules

The city of Montreal says the owner of a more than 100-year-old house violated municipal regulations by allowing it to be painted neon for advertising purposes for telecommunications company Coodo.

A Toronto-based advertising agency recently turned a Victorian-style duplex into a giant advertisement by painting it in the company's chosen palette of hot pink, lime green, purple, teal and orange.

A sign affixed to the indicating face There is happiness under this roof. Even the internet No Thursday afternoon.

City spokesman Simon Charron argued the publicity stunt was unauthorized and violated municipal laws.

It is important to note that town planning rules prohibit the painting of bricks on the exterior facade of the majority of buildings.He indicated in a written message.

Alterations to heritage buildings are also strictly controlled. In addition, rules regulate the placement of advertisements in urban areas.

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