(New York) After several false starts, Twitter plans Monday to launch a new, expensive subscription offering for users of Apple devices, including a system to authenticate accounts on the platform.
“We’re relaunching @TwitterBlue on Monday – subscribe for $8 a month on the web or $11 a month on iOS (Apple’s operating system used on iPhones, Ed) to get access to subscriber-only features including Blue Tick,” the team said in a tweet Saturday.
After verification a blue tick is granted, specifying the group.
It turns gold for businesses and turns gray for government agencies a week later.
Subscribers have access to the function to edit tweets after they are published or to download better quality videos.
“Thank you for your patience as we try to improve Blue,” the band wrote on their official account.
After taking over Twitter in late October, Elon Musk announced his intention to launch a payment formula to diversify the platform’s revenues, whose financial health depends largely on its advertising revenue.
Ten days after the takeover of the platform, in early November, the first version was launched by Multi-Entrepreneur, but caused confusion by opening several accounts pretending to be celebrities or companies.
She was suspended almost immediately.
Elon Musk promised a return at the end of November, before suggesting days later that the project had been postponed indefinitely, saying it was time to find a system to prevent identity theft.
Mr. Before Musk bought Twitter, the platform offered a free identity verification service for organizations and individuals on the one hand, and a paid subscription for additional options on the other.
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