American streaming giant Netflix has always been relaxed about sharing passwords, which, as many American media outlets have reported, may be on the verge of changing its location.
Customers of the platform received a warning message this week to verify that they are living as a user account owner.
To confirm, Netflix offers to send the code via email or text message. If not, the user is invited to register for free for 30 days.
“The purpose of this test is to confirm that people who use Netflix accounts have the authority to do so,” a company spokesman said in a statement sent to several American media outlets, including the special site The Streamable, which first revealed the information Thursday.
According to a February 2020 survey conducted by consulting firm Magid, one-third of users of streaming services such as Netflix share their passwords with people who do not live with them.
Netflix has long tolerated this practice, although it is officially banned under California company regulations.
By the end of 2020, the company was number one in paid video streaming for over 200 million users worldwide for the first time.
The number of its users has increased tremendously thanks to the pandemic and lockdowns.
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