Geoff Molson, RBC and their new sandwich men

Minutes before its traditional golf tournament, CH announced on Monday that it has entered into a multi-year advertising partnership With Royal Bank of Canada. How about if you respect the order of the letters that appear on the logo, I guess.

And it means the bank’s blue, white and gold crest will now appear on the players’ uniforms, at chest height, on the right side.

Maybe I’m being too romantic, but it felt like a giant McDonald’s logo hanging from the top of the Eiffel Tower.

So here’s the new one Official Jersey of Canadian. For the modest sum of $224.95, fans can purchase it at the team store. By getting this option, they spend so much money to promote the bank.

We believe we are dreaming.

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During his press briefing, to my great surprise, Geoff Molson didn’t seem for a moment tormented by the idea of ​​turning a sweater worn by Maurice Richard, Jean Belive, Guy Lafleur and Patrick Roy into an advertising space.

He offered it as an option and one that is now available to all 32 NHL teams evolution League and North American professional sports.

It’s something the NHL gave us, and all 32 teams voted for it. […] We’re not the only ones doing it. One day we will see through the league with all the teamsHabs owner said.

Then again, I’m such a romantic. But I don’t see how this decision can be anything other than retrograde. Just, very recently, the NHL’s decision to affiliate with many casinos and betting houses has helped them steal fans well. There is nothing to stop the greed of these people.

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As an owner and…