Study | Tesla and Tic Tac Toe are among the most powerful brands

Software Zoom in, One of the symbols of televerking and confinement normalization, audio platform Spotify or chipmakers Nvidia and AMD are also entering the 2021 edition of this brand top 100 ranking produced by Kantar, which takes into account performance and customer feedback financially.

According to company experts, “these brands have been able to respond and take advantage of the new expectations created by the COVID crisis.”

“2020-2021 has been a banner year for brand growth, albeit a difficult year for many. Our study again shows that strong brands deliver better returns to shareholders and recover more resiliently and faster,” Cantor’s Mary-Agathe Nicoli said in a press release.

At the top of the rankings, Amazon and Apple, valued at over two and a half billion dollars, retain their place and close American dominance in this ranking (56 of the top 100 brands).

“The total value of the ranking is .1 7.1 trillion, which is equal to the combined GDP of France and Germany,” Kanter said.

Amazon background, Alibaba, 7^E In the rankings, ranked second among distributors.