Uzbek & Rica – donation chair, charity gaming, crypto-charity …: 6 ways to be generous with the future

If we need to paint a picture of a regular donor at the beginning of 21^Th Century, it is a wealthy sixty-year-old, educated, practicing, checkbook follower and sensitive to requests that come in her mailbox. Today, 64% of charitable fundraising is based on people born between 1925 and 1965. On their own, they raise close to 3 billion euros a year for the benefit of associations and foundations. This explains why checks and cash donations are at the top of the rules.

But in recent months, the lines have been moving. Between 2019 and 2020, French donations increased by + 14%, half of which were provided by individuals under the age of 35. With the help of the crisis, new fundraising methods have expanded, with millennials at the top of the Internet’s most generous generation rankings: online jackpots, crowdfunding, micro donations, donations through social networks …

Enough to move the ground under the feet of fundraising associations: to reach new donors, they are now invited to rediscover their systems. Based on this observation, France er daryals. Adfinitas’ Accurate Observation on the Future of Charity in 2025. Overview with six new devices in the future.