No, contrary to rumours, this brand will not disappear in France?

A few days ago, a rumor spread that we all know that a brand is more than a century old Glass dishes, which are oven-safe, never changed in the freezer, like going bankrupt. Since it was summer, the sun was shining and the birds were singing, we had to make sure…

Designed to withstand all temperatures, the brand’s products have been a real hit since its launch in 1915. It should be said that this was a small revolution for the time: by adding boron oxide to the glass composition, the German scientist Otto Schott discovers that the material Highly resistant to thermal shocks.

Before this discovery, few dishes came out of the oven unscathed! Dishes, molds and other utensils of this brand have passed through the ages and Now they are part of our kitchen essentials. Can’t you imagine? However, there is a good chance that you inherited this brand of cooking from your mother, as they have a longevity of nearly 40 years! It was Pyrex, now owned by the American group Instant Brands.

Instant Brand, Pyrex’s parent company, The owner of the Instant Pot brand also announced on Monday, June 12, 2023, that it has started bankruptcy proceedings. Indeed, the group was and is currently facing an unprecedented debt situation Major financial difficulties. A situation in part”Credit conditions are tightening and interest rates are rising“, according to Ben Godbois, Group Chairman and Managing Director. This could lead to the liquidation of its brands, including Pyrex.

In a statement sent to the press on July 7, 2023, clarifications were made: “La Maison Francais du Verre, which manages the PYREX® brand license for the Europe, Middle East and Africa (“EMEA”) zone, wishes to point out that it is in no way concerned about the Chapter 11 process (American Bankruptcy Act). ) from which Immediate Brands benefits, maintains the PYREX® brand license for the Americas and Asia; The two companies operate two separate licenses and are not producing in the same space or for the same markets.” So there is no need to worry about the future of the Pyrex brand in France and the managed territories. French House of Glass. By the way, you know? The factory is located in Châteauroux (Indre).