April 20, 2024

The Queens County Citizen

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Brands from here to Royalmount

Brands from here to Royalmount

It is not only lovers of luxury bags signed by Louis Vuitton who will find what they are looking for at Royalmount, assured the promoter of the project. Brands La Canadienne, Dynamite, Aldo, Garage, La Vie en Rose and Arc’téryx will take up residence in the future shopping center complex under construction at the corner of 15th and 40th streets.

The residential construction issue is still not resolved, but retailers, for their part, could welcome their first customers in the summer of 2024. With the arrival of these brands, which will be announced this Wednesday, Carbonlio , the company is developing a project that ensures that Royalmount is not only synonymous with top-of-the-range products. We are concerned with providing “collective luxury” targeting a wide range of clientele.

“We call it luxury for everyone,” CEO Andrew Lutfi said in an interview.

Mr Lutfi proudly announced last November that the $7 billion development project – with shops, restaurants, offices, performance halls, a 3km linear park and an aquarium – would be an “internationally renowned” luxury destination. Louis Vuitton, Gucci, Tiffany & Co. and RH arrival.

“Our challenge is to develop world-class. Starting from that, it takes the partnership of the most important global brands from the beginning. In fact, there is a lot of luxury,” he admits.

So, in addition to the Quebec retailers, Carbonlio also announced Saint Laurent, Versace, Jimmy Choo, Michael Kors, David Yurman and TAG Heuer. will be added to the list of brands present in Royalmount. Many of them will be opening a store for the first time in Montreal.

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But Mr. Lutfi said he was aware of the importance of relying on names that consumers here already know and often rely on, such as Browns, Aldo or La Vie en Rose. “This is an established project here in Quebec. So you have to have brands that resonate here. »

And of these, many occupy significant space on the site. With his shoes, the Browns settle in more than 5000 square feet of living space. Customers looking for Moose Knuckles sports and loungewear For their part, shop at the 3,800-square-foot store, while the garage for teenage girls, owned by Andrew Lutfi, has a 3,500-square-foot space.

In the next few months, Carbonleo will announce the arrival of luxury and local brands. Of the 170 vacancies available, the majority have already found takers.

Betting on REM

Moreover, Mr. Lutfi, whose project is already in a very busy area, is focused on congestion problems caused by the partial closure of the Louis-Hippolyte-La Fontaine tunnel or other road works. , many Royalmount customers are betting that Gucci shoppers can also get there by public transport.

It also relies heavily on the Metropolitan Express Network (REM). “I believe it will be like New York and there will be more and more passengers in public transport, especially in the metro and through REM. With REM, we will connect many places in Greater Montreal. »

Regarding the construction of condos and houses — planned in the project — the question is still unresolved. “For the residential component, we’re still in discussion,” admits Andrew Lutfi.

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Carbonleo is “still waiting for a license [la] the city [de] Mont-Royal allows a zoning change to build residences there.

“For me, it’s not a question of ‘if’, it’s a question of ‘when’. Remember that this is a very important step when we are building step 1. But there may be 19 other steps that follow. »

Royalmount in brief

A shopping and entertainment center project, which also includes a residential component

Cost: $7 billion

Number of Shops: 170

Area: 824,000 sq ft spread over two levels (Phase 1)

Located at the corner of Highways 15 and 40 in a very busy area

Opening: August 2024

Project promoter: Carbonlio, a private Quebec real estate development and management company

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