“It’s Not Good” for Kanye West

American star Kanye West continues his descent into hell after making anti-Semitic comments.

• Also Read: Kanye West says he lost $2 billion after his anti-Semitic comments

• Also Read: Kanye West was ‘escorted’ from the Skechers brand office

• Also Read: Kanye West: ‘It’s anti-Semitism, it’s hate’

Many sponsors have also dropped the singer.

“Even if we apologize, when we feel that there is no real understanding and action, it doesn’t get through to people,” says Patrice Lavoie, an expert. Media and corporate image.

Mr. Lavoie said the musician attributed his insulting comments to his potential bipolarity, which explained his behavior.

“At the same time, he’s not saying he’s going to get help. GAP, Adidas and Balenciaga have distanced themselves from the man. He himself says he lost two billion dollars in one day. His business is not going well,” the expert qualified.

“He defended his comments by saying he had a Jewish lawyer, which was not an explanation. We think there was a skid and he didn’t know how to handle it. Even his manager dumped him,” he adds.

For Patrice Lavoie, Kanye West’s story illustrates how public image can be at its peak and, in some cases, can be drastic.

Watch the full interview in the video above.