“We started very small, subcontracting with 25 dollars in the beginning”

Quebec company 2nd Skin Promotion offers a sustainable and affordable solution for companies looking to increase their visibility.

As businesses in the province face labor shortages, many of them are turning to promotional materials to ensure their visibility.

This solution has the advantages of instilling a sense of belonging among employees wearing their employer’s logo and providing the latter with lasting visibility.

“We do screen printing, embroidery. We also do pad printing, which is printing on plastic on curved surface, glass, metal. We also do laser engraving. We do digital printing, thermal transfer. In fact, as soon as we have a logo, we’re good at it,” lists Remy Vezina, owner of 2nd Skin Promotion.

According to Mr. Vezina, the visibility afforded by promotional clothing has certain consequences.

“Identification is very important, whether it’s for employees’ sense of belonging to the company. It’s a very repetitive and long-lasting form of advertising,” he explained.

The company also has its own color recipes to ensure the rendering of its products.

“Like buying paint at a hardware store, we make our own color mixes. We have recipes. We make our color recipes,” he explains.

2nd Skin Company is also proud of his career.

“We started very small subcontracting in the beginning with 25 dollars. So, now with 45 employees and equipment and everything, over time, we are sure to invest heavily,” said Mr. Vezina.