TikTok: A highly paid network for influencers and businesses

Marketing agencies argue that TikTok has become very profitable for companies and influencers in Quebec, despite the Canadian government On his cellphones.

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“TikTok and other social networks a must. We also see more companies coming to see us for the first time. They get on board and decide to do business with influencers,” confirms Danny Simard, Head of Hot Influence.

According to this agency that specializes in recruiting influencers, the Chinese social network will be essential to promote and profit commercial brands in 2023.

Paying more

Clarke’s influential leader, Nicholas Bann, agrees. He argues that compared to other social networks like Facebook, TikTok makes it possible to publish more targeted and cheaper advertising content.

“The prices are much better and every dollar is well invested in TikTok. Mr. Ban noted that the platform is new and wants to attract advertisers. With influencer published video you can reach millions of people more easily.

He doesn’t expect users to leave the social network en masse in the coming weeks.

“Right now there are more opportunities to take over TikTok than risk. So there is a tendency to invest and stay on the platform,” he drops.

He stated that he understands the precautions taken by the governments. However, according to him, companies cannot afford to miss out on this social network, which represents a “huge business opportunity” to attract new customers.

“We are also seeing federal and provincial departments giving us money to target specific groups on TikTok that traditional media has failed to do. For example, with indigenous communities”, explained Mr Ban.

Influencers are here to stay

Danny Simard, from Hot Influence, discovers the decisions of Ottawa or Quebec.

“I think it will have very little impact on the content we watch during work hours, but we can easily adapt. It won’t change much for us,” assured Mr. Simard.

He says none of the influencers in his box have contacted him this week to share concerns about TikTok’s future.

“The platform is very sensitive with influencers. The biggest ad campaigns I’ve done since the beginning of the year have been on TikTok. This is very strong for us and our customers,” he sums up.

Professional situation of content creators on TikTok in Quebec:

• Students: 37.5%
• Full-time content creators: 17.8%
• Employees: 29.6%
• Self Employed: 29.3%

Source: Published in November 2022

Age of Quebec creators on TikTok:

• 14.09% are between 12 and 19 years of age
• 69.08% are between 19 and 30 years of age
• 16.10% are above 30 years

Source: Published in November 2022

Average income made by TikTok creators in a year:

• None: 41.3%
• Less than $5,000: 27.7%:
• Between $5,000 and $10,000: 11.6%
• Between $10,000 and $30,000: 11%
• Between $30,000 and $60,000: 4.5%
• Between $60,000 and $99,999: 1.9%
• Over $100,000: 1.9%

Source: Published in November 2022